Ana Paula Vargas Maia

Master in Professional Media and Media Management Studies, I am a New Media Producer working as Digital Marketing Specialist for Cencosud Brasil Comercial for two and half years, where I am responsible for developing and managing digital communication and branding for three of Cencosud's branches in Brazil: GBarbosa, Perini and Mercantil Rodrigues.Before that, I had great experiences as a Digital Planner for brands like Shopping Jardins (JCPM Group), Shopping Riomar (JCPM Group), Samarra (High Fashion Multibrand Retailer). As an Advertising undergraduate, I assisted in planning and coordinating events at Universidade Tiradentes, creating opportunities for students, faculty and outside professionals to connect.During my undergraduate degree, I have concentrated my studies in Experimental Photography, and it was in my Master's Degree where I was able to translate my work into my research, studying the effects of digital communication in people's identity and self representation.Recently, I started to organize and develop discussion groups and lab courses about Digital Communication, where I speak about digital strategies and brand management.

Mestre em New Media trabalhando com comunicação digital no varejo. Com 6 anos no mercado, já tive o desafio de desenvolver pequenas marcas e hoje atuo com uma empresa líder na América Latina, desenvolvendo branding digital, inovação tecnológica e integrando a comunicação das suas redes brasileiras. Acredito que as melhores estratégias são as que conectam pessoas de maneiras relevantes.