Heloísa Leite Imada

My name is Heloísa Imada and I am an incoming PhD student at the Department of Spanish and Portuguese/Northwestern University. I graduated in Literary Studies (2017) at UNICAMP, having developed a Scientific Initiation project with a PIBIC/CNP scholarship as a member of the international research group ?The transatlantic circulation of printed matter - the globalization of culture in the 19th century?, that focuses on the investigation of the transnational connection between Brazilian's cultural production (such as books, plays, and magazines) and other national sources. I hold a Master degree in Theory and Literary History from the State University of Campinas (UNICAMP), where I was a CAPES scholar with the project "Chronicle, fashion and urban imaginary: the literary construction of mundane sociability in Paulo Barreto's writing". In my thesis, I have analyzed the descriptions of clothing in Paulo Barreto's chronicles published in a mundane weekly magazine in Brazil in 1916. This study lead to the conclusion that the representation of fashion in literature written to mass consumption helped to create a urban imaginary of elegance and cosmopolitanism in Rio de Janeiro. During my Master's, I was also an invited researcher for the Médias19 project, coordinated by Prof. Dr. Guillaume Pinson at Univiersité Laval (2020). My role in the project was to investigate the circulation of French fashion magazines in Rio de Janeiro. Finally, in the next years, I plan to explore the relation between fashion and literature in Latin American culture in the period known as fin-de-siècle. In Brazilian culture, this historical period is considered important for both fashion and literature because it marks the beginning go the Republican government. That was a period of financial prosperity, leading to proliferation of new attires and narratives. that might help us to better understand this intricate cultural context in relation to what was happening in other countries, in a South-South perspective, such as Argentina and Mexico.

PhD student at the Department of Spanish and Portuguese/Northwestern University. I graduated in Literary Studies (2017) at UNICAMP, having developed a Scientific Initiation project with a PIBIC/CNP scholarship as a member of the international research group ?The transatlantic circulation of printed matter - the globalization of culture in the 19th century?, that focuses on the investigation of the transnational connection between Brazilian's cultural production (such as books, plays, and magazines) and other national sources. I hold a Master degree in Theory and Literary History from the State University of Campinas (UNICAMP), where I was a CAPES scholar with the project "Chronicle, fashion and urban imaginary: the literary construction of mundane sociability in Paulo Barreto's writing". In my thesis, I have analyzed the descriptions of clothing in Paulo Barreto's chronicles published in a mundane weekly magazine in Brazil in 1916. This study lead to the conclusion that the representation of fashion in literature written to mass consumption helped to create a urban imaginary of elegance and cosmopolitanism in Rio de Janeiro. During my Master's, I was also an invited researcher for the Médias19 project, coordinated by Prof. Dr. Guillaume Pinson at Univiersité Laval (2020). My role in the project was to investigate the circulation of French fashion magazines in Rio de Janeiro. Finally, in the next years, I plan to explore the relation between fashion and literature in Latin American culture in the period known as fin-de-siècle. In Brazilian culture, this historical period is considered important for both fashion and literature because it marks the beginning go the Republican government. That was a period of financial prosperity, leading to proliferation of new attires and narratives. that might help us to better understand this intricate cultural context in relation to what was happening in other countries, in a South-South perspective, such as Argentina and Mexico.