To volunteer in the Media team at the FIFA World Cup in 2010 helped to understand the organization of sport, and led me to digg in Information Technologies after 6 years of graduate studies in Multimedia and Interactive Medias. My Master Degree got me to focus on how IT can optimize Team Sports performances with better processes, communication and tool usage. Travelling and coaching contributed into the creation of Socialize the Performance, an incentive to study Football, tactics, and cognition.