Eliana Terezinha Pereira Senna
PhD-University of Leeds (1999) LUBS-Leeds Business School; MBA-Leeds Metropolitan University (1995).; BA-Bachelor-Leeds Polytechnic (1992), Currently an Associate Professor-Grenoble Graduate School of Business-GGSB-France; researcher at LALT-State University of Campinas, Innovation Manager Prefeitura Municipal de Porto Alegre -Rio Grande do Sul (PMPA - RS) , . Experience in the area of Business & Administration, with emphasis on the following topics: Marketing, Marketing Services, International Marketing, Internationalization Process, International Business, Organisational Strategy, Quality Improvement, Logistic Service, Innovation..
bachelor's at BA - Bacharel from Leeds Polytechnic (1992), master's at MBA from Leeds Metropolitan University (1995) and doctorate at Business and Administration from University of Leeds (1999). Has experience in Administration, focusing on Mercadology, acting on the following subjects: international business, organisational strategy, international marketing, quality improvement and organisational network.
Áreas De Investigação
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Ensino
theses/dissertations advising
- The development of the social bond generated within a company having gig economy as a business model, ArtNight GmbH case study.
- What are the challenges and opportunities for the E-commerce plus-size lingerie industry in Thailand? The paradigm shift in buying behavior and customer journey in plus-size consumers
- How Charcoal sector in sub - Saharan Africa can be made more sustainable
- CSR from an International Marketing Perspective. A Financial and Ethical Analysis
- Customer Relationship Management Impact on Sales
- The movement in beauty industry caused by COVID-19 through 2020 and 2021: The changes in consuming behaviour towards consuming lipsticks in Germany
- Service quality in customer service of PT Bank Mandiri TBK - Indonesia: Implication for customer loyalty
- The investigate of brand image that influence consumer buying behaviour on mobile phone industry in Thailand
- The Role and Potential of Entrepreneurship within the African Diaspora in developing Africa
- B2B and the web : The motivation & Value creation
- Analysis of supply chain and logistics in garments manufacturing industry in India
- The "Made in Italy" value in the agro-food sector and its internationalization
- How does enterprises optimize management model to motivate its organisation? FOXCONN case study
- Management and Organization change ?Research focus on Egencia Europe in identifying changes and challenges on management and organizational change?
- Packaging and Supply chain management in FMCG industry in India
- Customer acquisition strategies ? Focus on the audit industry
- Emotional Marketing and how it influences consumer?s purchase behaviour
- An Investigation design on consumer purcher behaviour
- A critical investigation on the significance of manufacturing flexibility on aerospace manufacturing risk within a British propeller blade Original Equipment Manufacturer
- Strategic marketing in the shoe sector
- How "made in Thailand" affects consumer perception
- Market Analysis of Indian Tiles Cluster
- How should Enterprise Optimize Management Structure, Employees? Management and Corporate Culture to Motivate Its Employees? --- A Case Study of Foxconn Case
- The Disaster or the Redemption? Growing E commerce in Global Enviroment
- Analysis of Opportunities and Challenges on China?s Cross-Border E-Commerce Logistics: The Development of Belt and Road Initiative
- Consumer perception toward Japanese cars and European cars in Thai market
- A acse study of a Greek family business: Diakakis S.A
- Enmpowerment /delegation in BP
- How will health insurance companies adopt and adapt to innovative product/services?
- Rise of retail E-commerce E-Tail in India
- The effect on in-store sampling promotion on customer's behaviour: "The Emily Frut crisps"case study
- Data Accessibility In The Era Of Big Data: A Case Study of the Pharmaceutical Industry
- Modification of content on Wechat official account based on Customer perceived Val
- A study of customer relationship management in Chinese commercial banks
- Research on Influencing Factor of Chinese Auditor Turnover Intention?Taking Ernst &Young Beijing Office as an Example
- Consumer behaviour challenging for AccorHotels in terms of digital marketing in China
- Global Markets- The best service over Asia
- How managers use consulting services- Internationalization Spain
- South Korea Game Industry & CSResponsability
- The Digital Marketing Strategies of Niche Luxury Brands in China
- International Marketing of Iron and Steel
- Findasenser 1ON1: The use of diverse cultural behaviours to meet objectives within an integrated environment.
- Consumer behavior & product perception: Can luxury brands adopt more sustainable packaging &materials without affecting customers' perception of luxury goods?
- Logistic of the natural gas in Latino America
- With the rise of globalisation, is there now a decreased need for local cultural sensitivity in international retail marketing strategies?
- An analysis of consumer behaviour towards e-commerce in India
- Price harmonization in the field of aftersales as an impact of grey market risk ? A case study of Nissan Europe
- Role of Marketing in the sucess of International Financial Institution
- Internal Corporate Communications as a part of Client Orientation: the case of Societe Generale
- How to use cultural decoding to successfully export a business model: the example of YR
- The pharmaceutical industry in India
- The role of internationalization
- Customer´s Perceptions of own brand startegy
- A Critical Analysis into Promotional Strategies and its influence on consumer buying decision.
- The Impact of influential promotion to the tourism industry, a case study of Norway/Tronheim/Oslo/Sapsborg
- Brand Development in Biscuit Industry in India (Easter Region)
- The applicability of Big Data in the e-commerce sector
- SUSTAINABLE DEVELOPMENT IN LUXURY INDUSTRY STRATEGY, OPPORTUNITIES AND CHALLENGES
- The research on competencies of internet product managers in China
- HOW TO USE CULTURAL DECODING TO SUCCESSFULLY EXPORT A BUSINESS MODEL: THE CASE OF YVES ROCHER
- The future developing in retai Industryl in China
- Impact of new strategies on creating new business opportunities in the automobile sector during covid 19 pandemic in India in 2021
- Marketing campaigns and vouchers discount
- Digital Marketing can make business or break it. (Future digital marketing, present digital marketing, and traditional marketing towards generations and businesses)
- International advertising: Globalization, Localization, and ?Glocalization?? Is there a best method?
- Cosmetics advertising effects in Thailand
- Entrepreneurs are essential for developing economies
- Managing product Life cycle- Cosmetics in China
- How can small businesses produce an effective marketing plan given the limited resources available?
- Toyota's Future as an Electric Car Maker
- Easing the path to employment An AI mediated approach to job seeking
- An investigation of how the country of origin effects on perceived product qulaity of Bangkok consumers for Saloon Cars
- The importance of marketing in the creative industry: how it can help companies to overcome the challenges of a constantly changing environment. The ?Le cirque World's top performers? business case.
- The contribution of Digital Transformation on Service Quality within the French Elevator Industry. The Case Study of Otis Elevator Company
- STP (Segmentation, targeting, positioning) and in store customer experience, main drivers of customer traffic, conversion and retention of Off price retailers against the full price and online competition
- ?A study of Salesforce Management for Saas products: Optimizing the processes and managing a slim Salesforce when targeting a huge potential market on an international scale?
- The AI in the Decision Making Process of SMEs
- An exlporation of the customers using Kvitfjell Alpine Centre, and how to improve the customer relationship marketing seen from a customer perspective.
- Marketing strategy for the development of the renewable energy aggregation market in France
- Critical review of the malaria control planning and management strategies in the Republic of Djibouti
- Capitalizing on both automated production lines and ERP solution in the food production sector.
- How to measure the satisfaction of the different passengers of the Airport.
- Perceptions of global branding
- Brand image
- Market Strategy of Event Management company
- An analysis of customer loyalty in Taiwan GPS market.
- The international Trade system- Manaus Free Trade zone
- Internationalization Strategy of Colombian gourmet coffee brand "Cafe SantaColomba" to the UAE
- India a Growing hubb for International Franchises
- Changing trends & Purchasing Patterns of consumers in the luxury Goods Market in India-Mumbai
- Impact of South Korea's Foreing \policy on its Economic Growth
- A study of licensing practices of brands in India
- The prospect of shopping malls under the impact of booming E-Commerce
- Customer realtionship Management in the Indian Banking Sector
- Business strategies for multinational companies in Myanmar: conducting business in the service sector
- The benefits of an internal marketing strategy for an international organisation.
- Consumer Behaviour for international cosmetic brands in Taiwan.
- International development of french restaurants through reasoned democratization
- Research on Business Application of WeChat in the Background of Globalization
- The Impact of Business Transformation on corporate image and consumer loyalty.
- Promoting a Luxury Brand during a period of international economic slump. The Case of HB Fashion Inc
- Analysis of digital disruption?s impact in the French traditional retail banking industry in 2020
- Investigation of how brand value effect cutomer purchasing and behaviour
- Interpersonal relationships between influencer marketing player
- How marketers use sex to sell advertising
- The impact of the Staff Platform Model on the growth of Amaris International Consulting Group
- OTT Market & expansion for Alchimie
- Marketing segmentation for L'OREAL & Garnier Products in Africa and Middle East.
- The importance of customer satisfaction in logistics: A case study from TETIK Logistics in Turkey
- An exploration: which configuration of a distributed ledger model is possible when considering the needs of NHS England?s Summary Care Record system?
- Acquiring the Italian Partners
- An Investigation of the usage of E-Commerce as uded by business students in Jakarta to becoming Entreprenuer
- The « Made in France » : the best strategy to regain international competitiveness for French companies
- How adaptation of the "Euro" could impact in the XYZ company...
- Comparative analysis of consumption motivation on E-business merchandising second-hand luxury bags between customers in China and France
- Why putting China in your travelling list? ? Explore how China should perform on international tourism marketing in UK market under globalisation.
- Introducing the
- A Study of Global Brands: what makes them and what can break them?
- Is there any variation in Starbucks customer satisfaction between Uk and Turkey
- Influences of Shock advertising on consumer Perception
- The internationalizaçao of a Turkey Textile Industry
- Sustainable vision for big multinational food companies
- Competition of international logistics companies in Uzbekistan and impact of global competition to Uzbek market
- Corporate Social Responsibilities of Chinese Companies in Guinea: Taking Mining Industry as Study Samples
- Quality Management
- ? Applying Data Science to Mass Qualitative Data to Improve Customer Experience in a Large Multinational Corporation The case of Europ Assistance
- Integration of Operational Marketing & Communication in FMEG (Fast-Moving Electrical Goods) Industry in India
- Impact on Organizational Change Management, by Implementing the Insourcing of a Service
- A study on advertisement, marketing and sales promotion strategies adopted by Big Bazaar Company.
- Telemedicine in India: Its Implementation and Problems
- Impacts of social media marketing on consumer behavior in china-focusing on Wechat and Weibo platforms
- The real-world application of consumer psychology and
- An evolution of the supply chain management in the FMG sector in India
- Attitudes, perception of Martinican's people towards the launch of Starbucks Coffee in martinique
- Market Entry strategy- CHINA Strategy Alliances
- Siemmens startegy In Asia
- The international sourcing process study in a French import and export trading company-- Prodis SAS France
- The Internationalization Process of Colombian Companies
- A Critical view of product marketing development - a case study of Red Bull in Thailand
- New technologies and cultures influencing today's Marketing techniques
- Main difficulties of Colombian Textile SMEs when aiming to export to the UK
- Nepal?s Cybersecurity Threats, Challenges, Potential Opportunities, and Improvements
- Mobile payment in Germany: Is proximity mobile payment the future of point-of-sale transactions?
- Impact on organisational change management, by implementing the insourcing of a service
- Service Quality: Organisational Effectivesness/performance Transmilenio
- SYNERGIES AND COOPERATION OF DIFFERENT CULTURES: THE CASE OF SOCIETAL CULTURE INFLUENCE BETWEEN PARISIAN HEADQUARTERS BANK AND THEIR GERMAN SUBSIDIARY
- Mixed reality: a current technology in constant development
