publicações selecionadas O uso estratégico da Internet no planejamento de marketing: uma perspectiva de empresas catarinenses The Potrayal of Blacks in the TV Advertising "O uso estratégico da internet no planejamento de marketing: uma perspectiva de empresas catarinenses"
theses/dissertations advising Branding Strategy Among the Swedish Banks: The Micro Company Perspective The Impact of Customer relationship Marketing Tactics on Customer Loyalty:The case study of Sweden mobile Telecommunication Industry Characteristics of further international marketing managers and entrepreneurs. A study on Swedish students and their willingness to work in an international context E-health: the usage of IC developing health care system: Multiple case study of European Countries Denmark and Lithuania Brand reputation in International Marketing: Case study of the Mobile telephone companies Marketing Strategies during Financial Crisis: A case study of ICA, Coop and Axfood Integration of Green Marketing within the Automotive Industry: A case study of car manufacturers in Belgium Does the Customer Really Matter? The achievement of sustainable competitive advantage through relationship Marketing: a case study of European low cost airlines Imitation Brand: The influence factors to Chinese consumers purchase behavior
