Carla Freitas Silveira Netto

Post Doctoral researcher at the University of Bologna, has a PhD in marketing. She was a visiting PhD student of the Department of Econometrics & Business Statistics at Monash University, Australia. Her research interest includes business analytics and forecasting in marketing, applying machine learning techniques and statistical methods, specially for application in small businesses, B2B markets, and offline companies. She is also interested in developing analytics research that ensures consumer privacy. Carla has experience working with industry in business intelligence and marketing research.

Pós-Doutoranda em Administração pela Universidade de Bologna - Itália, doutora em Administração pela UFRGS, mestre em Administração e graduada em Comunicação pela PUCRS. É também pesquisadora da Cátedra Tramontina Eletrik e membro do Grupo de pesquisa sobre marketing e consumo (GPMC). Acumula mais de 10 anos de experiência nas áreas de planejamento, pesquisa e inteligência de mercado, tendo passado por empresas como Comunicative, Senac-RS e Grupo RBS.