Doctor and Master of Business Management from PROPAD/UFPE, field of Marketing and Consumer Behavior. Graduated Summa Cum Laude in Business Administration (2015) and Advertising and Propaganda (2022) from the Federal University of Pernambuco-UFPE. Has studied, in the student mobility modality, at Universität Bremen, in Germany (2014.1 period in Bachelor's and 2017.1 in Master's) and at the University of Porto, Portugal (2015.1 period). Was a visiting researcher at the International Psychoanalytic University Berlin (Germany) and currently directs her studies to the field of Marketing and Consumer Behavior, focusing on topics such as Transformative Consumer Research and Consumer Mental Well-Being. Member of the Digital Outreach Subcommittee of Transformative Consumer Research, Association for Consumer Research, and works as a CRM analyst at Ferreira Costa & Cia LTDA.
Doutora e Mestre em Administração pelo PROPAD/UFPE, campo de Marketing e Comportamento do Consumidor. Possui graduação com láurea em Administração (2015.2) e em Publicidade e Propaganda (2022.1) pela Universidade Federal de Pernambuco. Estudou, na modalidade de mobilidade estudantil, na Universität Bremen, na Alemanha (período de 2014.1 no bacharelado e 2017.1 no mestrado) e na Universidade do Porto, Portugal (período de 2015.1). Atuou como pesquisadora visitante na International Psychoanalytic University Berlin (Alemanha) e atualmente direciona seus estudos ao campo do Marketing e do Comportamento do Consumidor, focando em temas como Pesquisa Transformativa do Consumidor e Bem-estar Mental do Consumidor. É membro do Digital Outreach Subcommittee, da Transformative Consumer Research, Association for Consumer Research e ainda atua como analista de CRM junto à Ferreira Costa & Cia LTDA.
