Doutor em Administração pela Universidade de São Paulo (USP). Mestre em Administração pela Universidade Federal do Rio Grande do Sul (UFRGS). Graduado em Administração de Empresas pela Universidade de São Paulo (USP). Atualmente é professor da Faculdade de Campinas (FACAMP) e consultor empresarial. Pesquisa nos seguintes temas: Marketing de Relacionamento, Customer Relationship Management (CRM), Key Account Management (KAM), Criação de Valor para o Cliente; Métricas de Marketing.
PhD of Business Administration with emphasis in Marketing from the Graduate Program in Management of the School of Economics, Business and Accounting of the University of São Paulo (PPGA/FEA-USP), master in Business Administration with emphasis in Marketing from the Graduate Program in Management of School of Management of the Federal University of Rio Grande do Sul (PPGA/EA-UFRGS) and graduated in Business Administration from the University of São Paulo (USP). Specialist in Customer Management (CRM) and Marketing B2B. Currently, is a senior consultant at SBK Business and is responsible for management and deliver of projects of B2B Commercial Strategy in large companies with global operations.
