Maiara Rosa Cencic

Research Associate at Fraunhofer IPK (Germany), with a focus on smart and connected business models. Aeronautical Engineer and PhD on Industrial Engineering with focus on servitization and business model innovation, with a 12-month sandwich period as guest researcher at TU Berlin and Fraunhofer IPK. Professional experience includes Corporate Innovation Consultancy at ONOVOLAB (Brazil), configuration management at Airbus Defence and Space (Germany), business process mapping at Embraer (Brazil), and configuration management, PMO and product design at Airship do Brasil (Brazil). Strong knowledge in Open innovation, business model innovation, Servitization and Product-Service Systems design, and Innovation for operations excellence.