Dr. Asli Cazorla Milla earned her Master Degree in Entrepreneurship Management with a concentration on Social Media from Riga Technical University, her Bachelor Degree in Business Administration from Dokuz Eylul University and her Ph.D. in Marketing from Universitat Jaume I. She accumulated 6 years of academic experience in different universities in both the public and private. For the past 4 years she is been working at AUE as Assistant Professor. Dr. Asli held the position of Specialization Coordinator of E-Commerce and Marketing at AUE for 2 years. She is a member of various college and university level committees. Apart from teaching, she has worked in several Marketing roles including Marketing Executive and,Digital Marketing Head.Dr. Asli has published book chapters, journal articles in Scopus indexed journals and participated in conferences. Dr Asli?s field of interests are social media marketing, online consumer behavior and sports marketing. Dr Asli is an Associate Member of the Chartered Institute of Marketing (UK).