Maria Cristina Lechuga Panella

- PhD in Sociology with minor in Communications from E.H.E.S.S. ? Ecole des Hautes Etudes en Sciences Sociales - France (School for Advanced Studies in Social Sciences),- Master?s Degree in Social and Cultural Anthropology from Sorbonne (Université René Descartes-Paris V - France) - Master?s Degree in Applied Social Science Research from E.H.E.S.S., France- Professor in the areas of Research and Information Systems, National and International Marketing, Opinion and Market, with INPG ? Instituto Nacional de Pós-Graduação em São Paulo(Post-graduation National Institute),- Guest speaker at seminars and congresses in the areas of communications and research.Cristina Panella has vast experience in the areas of consultancy, development and execution of opinion and market surveys, domestically and abroad, specializing in the development of products and services in the area of communications. Her theoretical and technical knowledge ? acquired in France, where she worked as a consultant, member of the CNRS (Centre National de la Recherche Scientifique ? National Center for Scientific Research) research laboratory, and college professor (Université Aix-Marseille II), supports the elaboration of specific products for diagnosing, analyzing and measuring corporate image amongst various stakeholders, in addition to approaches and methodologies that may be applied to corporate communications in general.

Doutora em Sociologia - École des Hautes Études en Sciences Sociales (1991), Mestre em Formation à la recherche en Sciences Sociales - École des Hautes Études en Sciences Sociales (1986), Mestre em Anthropologie Sociale et Culturelle - Université Rene Descartes, Paris V, Sorbonne (1985) com graduação em Ciências Sociais pela Pontifícia Universidade Católica de São Paulo (1984). Atualmente é Diretora de Marketing, Inovação e Qualidade do Grupo Attitude SA e Diretora Geral da marca Cristina Panella Planejamento e Pesquisa. Professora convidada da ECA ? Escola de Comunicações e Artes - Gestcorp ? Universidade de São Paulo ? USP e Consultora e Palestrante em seminários e congressos, além de publicar artigos e colunas nas áreas de comunicação e pesquisa.