Marianny Jessica de Brito Silva

Marianny Jessica de Brito Silva is Associate Professor of Management at the Federal University of Pernambuco (UFPE), Brazil, working in the graduate program in Management, Innovation and Consumption (PPGIC-CAA). She is coordinator of the Research Group "Marketing and Digital Influence" (MID) certified by CNPq. Her research interest focuses on consumer behavior, digital marketing, influencer marketing, collaborative consumption, sacrifice in consumption, reference groups and social influence. She obtained her PhD in Management from Federal University of Pernambuco (UFPE), Recife, Brazil, with a doctoral stay in Breda University of Applied Sciences (BUAS), Breda, The Netherlands.