tipo
- journal article
From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture
Documento
- http://dx.doi.org/10.1057/s41264-020-00081-x
- http://https://www.springer.com/home?SGWID=0-0-1003-0-0&aqId=4177125&download=1&checkval=117bc996bd805110269eec352c9eeddb&wt_mc=Internal.Event.1.SEM.ArticleAuthorOnlineFirst&utm_source=ArticleAuthorOnlineFirst&utm_medium=email&utm_content=AA_en_06082018&Art][doi:10.1057/s41264-020-00081-x
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data de publicação
- 2021-01-01