área de pesquisa
- -In the sky with diamonds-: Hedonic motivations in experiential luxury buying after a crisis
- Prof. Dr. Jorge Alberto Velloso Saldanha
- THE IMPACT OF CONSUMER SELF-CONFIDENCE AND HEDONIC VALUE ON ANCHORED WILLINGNESS TO PAY ASSESSMENTS
- The Influences of Fear and Risk on Consumer Attitudes toward the Use of Genetically Modified Foods: An Empirical Study in Taiwan
- The personality puzzle: a comprehensive analysis of its impact on three buying behaviors
- The Technology Effect, Green Consumption and Age in Propensity to Collaborative Consumption
- Valéria da Veiga Dias
- What basic human values influence impulse buying and status consumption