área de pesquisa
- A behavioural model of adoption and use of new telecommunications media: the effects of communication scenarios and media product/service attributes
- Coffee in capsules consumers? behaviour: a quantitative study on attributes, consequences and values
- Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce
- Perceived quality factors that discriminate parents of orthodontic patients according to their satisfaction
- Sharing is entertaining: the impact of consumer values on video sharing and brand equity
- Tun I Hu