The intensive use of media technologies reshapes the way consumers relate and engage in social life. The media convergence and the participatory culture establishes new possibilities for production and consumption, especially of media products, and create the proper conditions for its audience to act as productive consumers of pop culture. In this scenario, people more and more become fans and engage in activities related to the entertainment industry. Therefore, fan' activities reveal a particular kind of production, at the time when entertainment products become cultural texts that are descriptive of contemporary social life, increasingly mediated by digital technologies.
