Fernanda Polli

Fernanda Polli Leite holds a Bachelor of Communication and Media Studies and a Masters Degree in Business Administration Marketing from the Pontifical Catholic University of Paraná (PUCPR), Curitiba, Brazil. She participated in the International Study Abroad Program (Inbound) at Swinburne University of Technology, Melbourne, Australia, in 2014. She is a member of the Research Group of Consumer Behavior and Marketing Strategies from PUCPR. Her current research interests include digital marketing, brand management, and consumer behavior. Within these areas, her expertise lies in the domains of social media marketing, digital influencers, consumer-brand relationships, and consumer responses to brand endorsements.

Mestre em Administração pela PUCPR (bolsista CAPES). Graduada em Comunicação Social, Hab. em Publicidade e Propaganda, pela PUCPR (bolsista PROUNI). Possui Graduação Sanduíche pelo Programa Ciência Sem Fronteiras (bolsista CAPES), cursado na Swinburne University of Technology, Austrália. Concluiu Iniciação Científica - PIBIC pela PUCPR, na área de Comunicação. Possui foco nas áreas de Comportamento do Consumidor, Gestão de Marcas e Marketing Digital.