I am currently a Lecturer in Sport Management at Coventry University (UK).I hold a PhD in Sociology and Social Policy from Durham University (UK) under the supervision of Dr Peter Millward (Liverpool John Moores University) and Prof Timothy Clark (Durham University Business School). The PhD was externally examined by Prof Gerard Delanty (University of Sussex) and internally examined by Dr Stacey Poppe. I held an Interdisciplinary Scholarship from Durham University and was an Ustinov College Scholar from 2010 to 2014. I hold a BA in Sport from the Federal University of Rio Grande do Sul (UFRGS) and a MRes Business: Marketing from the same university. My areas of academic interest span from Sociology to Marketing under a cultural perspective, and I have researched and published mainly in themes as Olympism, Consumer Behaviour, Qualitative Methods, Globalization, Cosmopolitanism and Transnationalism.