PhD Student in Business Administration at School of Economics, Administration and Accounting at University of São Paulo (FEA/USP - Brazil). Master's and Bachelor's degree in Administration at Federal University of Lavras (UFLA - Brazil). I have five years lecturing experience in graduation and pós-graduation, also in the áreas of strategy, marketing, entrepreneurship, innovation, general administration and researsch methodology. I have interest in research that focus in innovation environment, startups and performance evaluation. E-mail: luguiantunes@usp.br