Marconi Freitas da Costa

Professor at the Federal University of Pernambuco (Brazil). PhD in Management from the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow (Visiting Scholar) for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University - Fulbright Program - United States Department of State (USA). He is a SemeAd PQ Jr Productivity Scholar (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Founder and Editor-in-Chief of Consumer Behavior Review (CBR), and managed to index the Journal in the DOAJ and EBSCO databases. He was an Associate Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a founding member of SCORAI - Sustainable Consumption Research, Action, and Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption; health and food consumption; social media and conscious consumption; and personal finances. Email: marconi.fcosta@ufpe.br

graduation at Administração de Empresas from Universidade Católica de Pernambuco (2003), master's at Production Engineering from Universidade Federal de Pernambuco (2006), master's at Administration from Universidade Federal de Pernambuco (2013) and doctorate at Administration from Universidade Federal de Pernambuco (2016). Has experience in Administration, focusing on Mercadology, acting on the following subjects: marketing, comportamento do consumidor, desempenho, marketing, terceiro setor, desempenho and serviços.