Patrícia da Camara Rossi

Atualmente faz parte do departamento de Marketing da IESEG School of Management, escola de comércio da Universidade Católica de Lille, como professora permanente. Pós-doc em Comportamento do Consumidor na Grenoble Ecole de Management. Doutora (PhD) em Administração com ênfase em Marketing pela NEOMA Business School (Reims, França). Visiting PhD Student na Louisiana Tech University, trabalhando diretamente com Dr. Barry Babin. Mestre em Administração de Marketing pela UFRGS. Graduação em Comunicação, Relações Publicas pela PUCRS. Áreas de Pesquisa: Comportamento do Consumidor, Psicologia do Consumidor, Marketing Sensorial, Consumo Sustentável e Marketing Social

Work as permanent faculty at IESEG School of Management, Catholique University of Lille (France). Previously pos-doc in consumer behavior at the Marketing Deparment at Grenoble Ecole de Management (France). She has earned her Ph.D. in Management (Marketing) degree from NEOMA Business School (Reims, France), having worked as a visiting Ph.D. student with Dr. Barry Babin at Louisiana Tech University. She graduated as a Master of Science in Marketing at UFRGS and as a Bachelor of Science at PUCRS. Research areas: Consumer Behavior, Sensorial Marketing, Sustainable Consumption, and Social Marketing.