Professor in the area of marketing at the Faculty of Administration and Accounting Sciences at UFRJ, she had a postdoctoral activity at COPPE, in the postgraduate program in Production Engineering, linked to the TRANSIT project ? Transformative Social Innovation Theory, a project funded by the European Commission . Her doctorate and master's were carried out in the same program, in the line of research management and innovation. It is part of the Rio de Impacto movement and the ICE Academy Network, the first statewide and the second national, both focused on studies and dynamization of the Social Business ecosystem. She has articles published in national and international journals and chapters in national and international books, on themes related to ethical consumption, social innovation and periphery enterprises as innovation. Her main research topics are ethical consumption, social innovation, criticism of social entrepreneurship and entrepreneurship from the periphery. Participates in research projects funded by FAPERJ, ESRC - Economic and Social Research Council), GCRF - Global Challenge Research Fund -, the last two through a long partnership maintained with Sheffield University, in the United Kingdom, where she works as an affiliated researcher at the Institute for Global and Sustainable Development. Orcid: https://orcid.org/0000-0003-3885-6237
Professora adjunta na área de marketing na Faculdade de Administração e Ciências Contábeis da UFRJ, teve atividade pós-doutoral na COPPE, no programa de pós-graduação em Engenharia de Produção, ligada ao projeto TRANSIT ? Transformative Social Innovation Theory, projeto financiado pela European Comission. Seu doutorado e mestrado foram realizados no mesmo programa, na linha de pesquisa gestão e inovação. Faz parte do movimento Rio de Impacto e da Rede Academia ICE, o primeiro estadual e o segundo nacional, ambos voltados a estudos e dinamização do ecossistema de Negócios de Impacto. Possui artigos publicados em revistas nacionais e internacionais e capítulos em livros nacionais e internacionais, em temas ligados a consumo consciente, inovação social e empreendimentos de periferia como inovação. Seus principais temas de pesquisa são consumo consciente, inovação social, críticas ao empreendedorismo social e empreendedorismo de periferia. Participa de projetos de pesquisa financiados por FAPERJ, ESRC - Economic and Social Research Council), GCRF ? Global Challenge Research Fund -, os dois últimos por longa parceria mantida com a Sheffield University, no Reino Unido, onde atua como pesquisadora afliada no Institute for Global and Sustainable Development. Orcid: https://orcid.org/0000-0003-3885-6237
