Possui Doutorado em Engenharia de Produção e Sistemas, PPGEP/UFSC (2009), com tese na área de Gestão da Reclamação e Recuperação de Serviços, Mestrado em Administração pelo Mestrado Profissional em Administração do Centro de Ciências em Administração e Socioeconômicas (ESAG) da Universidade do Estado de Santa Catarina (UDESC) (2006) e graduação em Administração pela Universidade Federal de Santa Catarina (2003). É professora no Departamento de Administração Pública e no Mestrado Acadêmico em Administração da ESAG/UDESC. Atua como pesquisadora e consultora, com experiência na área de Marketing de Serviços e Marketing Público.
She earned her PhD in Production and Systems Engineering from PPGEP/UFSC in 2009, with a thesis focusing on Complaint Management and Service Recovery. Additionally, she holds a Master's Degree in Business Administration from the Professional Master's in Business Administration program at the Center for Science in Business Administration and Socioeconomics (ESAG) at the State University of Santa Catarina (UDESC), which she completed in 2006. Her educational background also includes a Bachelor's Degree in Business Administration from the Federal University of Santa Catarina, which she obtained in 2003. Currently, she serves as a professor in the Department of Public Administration and is associated with the Academic Masters in Administration program at ESAG/UDESC. Alongside her academic work, she actively engages as a researcher and consultant, with a strong focus on Service Marketing and Public Marketing.