Márcia Maurer Herter

Postdoc in Management in progress at UFRGS. Doctor (PhD) in Management at Neoma Business School (France, 2014), recognized by UFRGS in 2015. Visiting PhD Student at New York University (USA, 2012) and at University of British Columbia (Canada, 2013). Master in Marketing Research at Université Pierre Mendes-France (France, 2011), recognized by UFRGS in 2013 and Bachelor in Management at UFRGS (2010). Professor in Marketing at ESPM Sul. Member of the Research Group in Marketing and Consumption ESPM Sul. Her research has been published in the International Journal of Retail & Distribution Management, Journal of Retailing and Consumer Services and International Journal of Consumer Studies. Research areas: Experiential Marketing, Emotions, Digital Consumer, Retail, Sustainable Consumption and Social Marketing.

Pós-doutorado em Administração em andamento pela UFRGS. Doutora (PhD) em Administração pela Neoma Business School (França, 2014), diploma reconhecido pela UFRGS em 2015. Visiting PhD Student na New York University - Prof Yaacov Trope, Psychology Department (EUA, 2012) e na University of British Columbia - Prof Darren Dahl (Canadá, 2013). Possui Master em Pesquisa de Marketing pela Université Pierre-Mendès France (França, 2011), diploma reconhecido pela UFRGS em 2013 e Bacharelado em Administração pela UFRGS (2010). Professora do Núcleo de Estudos em Marketing na ESPM Sul. Membro do Grupo de Pesquisa em Marketing e Consumo da ESPM Sul. Suas pesquisas já foram publicadas no International Journal of Retail & Distribution Management (A1 Capes), Journal of Retailing and Consumer Services (A1 Capes), International Journal of Consumer Studies (A2 Capes) e em conferências acadêmicas internacionais como o Association for Consumer Research (ACR) e a Academy of Marketing Science (AMS). Áreas de pesquisa: Marketing Experiencial, Marketing Sensorial, Emoções, Consumo Digital, Varejo, Consumo Sustentável e Marketing Social.