Andres Rodriguez Veloso

Full Professor at the University of São Paulo, Vice-Dean of the Business Departament, Professor and Advisor at the Master and Doctoral Programs at FEA-USP, Head of the Marketing Group from the Business Departament at FEA-USP, elected representative of Brazil in the European Marketing Association (EMAC), has several books, book chapters, journal papers, and conference papers published, nationally and internationally. The main research interests include, but are not limited to: Consumer Behavior and Wellbeing, Marketing Strategy and ethical issues involving Marketing. Specialist in Marketing Research, Marketing Strategy and Marketing Planning.

Professor Titular da Universidade de São Paulo, Vice-Chefe do Departamento de Administração da FEA-USP, Professor de Pós-Graduação (Mestrado e Doutorado) da FEA-USP, Representante eleito do Brasil na European Marketing Association (EMAC).Tem diversos livros, capítulos de livro, artigos em revistas e em congressos nacionais e internacionais. Tem como linha de pesquisa o estudo do Comportamento do Consumidor e Bem-estar, Estratégia de Marketing e questões éticas que envolvem o Marketing. Especialista em Pesquisa de Marketing, Estratégia de Marketing e Planejamento de Marketing.